‘Ejewels’
The art of quality since 1950
This page honours the legacy behind our name, a story shaped by craftsmanship, family, and a lasting commitment to jewellery made with care. Since 1950, our journey has been guided by the belief that every piece should hold meaning, beauty, and enduring value. What began as a dedication to quality has grown into a heritage carried across generations, blending timeless artistry with a refined modern vision. Here, we celebrate the people, values, and moments that shaped our identity, while continuing to create jewellery designed to be treasured, worn, and remembered for years to come with love.
Our History
The story of ejewels, formerly known as Enterprise Jewellers, began in 1950 with the opening of its first showroom on York Street in Colombo, Sri Lanka. From these humble beginnings, the company grew into a distinguished jewellery brand known for its quality, craftsmanship, and commitment to excellence.
Founded by Mr Gunasena De Silva, Enterprise Jewellers was built on a strong foundation of vision, dedication, and trust. With a deep passion for jewellery and an eye for detail, Mr De Silva guided the business with care and determination from the very beginning. His leadership helped shape the company’s reputation, earning the confidence of generations of customers who valued fine workmanship, meaningful design, and lasting quality.
Over the years, the success of the brand was built not only on beautiful jewellery, but also on visionary creativity, strong leadership, a dedicated workforce, and many years of hard work. Each stage of the company’s journey reflected a commitment to preserving traditional craftsmanship while continuing to evolve with changing styles, tastes, and customer needs.
What began as a single showroom in Colombo became a respected name in the jewellery industry, carrying forward a legacy of elegance, trust, and excellence. The values established by Mr Gunasena De Silva continue to remain at the heart of the brand today, forming the foundation for its next chapter.
Now, under the leadership of Chaminda De Silva, ejewels is preparing to relaunch in the market with a renewed vision. This new chapter brings together the heritage of Enterprise Jewellers with a modern approach to design, offering jewellery that reflects elegance, individuality, and timeless beauty.
Designed to celebrate personal style, mark meaningful moments, and be treasured in everyday life, each piece by ejewels is created with exceptional attention to detail, thoughtful design, and enduring quality. The brand continues to honour its rich history while embracing a fresh and contemporary direction, shaped by heritage, craftsmanship, and modern elegance.
Founders
Founder - Gunasena De Silva
March 1929 – July 2007
Gunasena De Silva, hailing from the southern jewellery province of Galle, founded Enterprise Jewellers in Colombo in 1950. A gifted entrepreneur with a strong creative vision, Mr De Silva entered Sri Lanka’s jewellery industry at a time when the field was still developing.
Through innovation, craftsmanship and a commitment to quality, he built the foundations of a family business that would continue for generations. His legacy remains at the heart of ‘ejewels’, inspiring the brand’s dedication to meaningful design, trusted workmanship and timeless jewellery.
Team
Creative Director - Nehara De Silva
Nehara De Silva represents the next generation of ejewels, bringing a fresh and creative vision to the brand’s relaunch. With a strong eye for design, presentation and storytelling, she plays an active role in shaping the brand’s visual identity, creative direction and modern customer experience.
Her approach blends elegance, simplicity and meaning, ensuring that ejewels continues to honour its family heritage while evolving for a new generation. Through her involvement in branding, design concepts, website direction and social media, Nehara contributes to the brand’s renewed vision of timeless jewellery made with care, detail and purpose.
Present Founder - Chaminda De Silva
(July 2007-Present)
Chaminda De Silva, a former student of President’s College Colombo, is now the current founder. He brings a wealth of experience in business development, brand growth and professional networking, gained through diverse roles across commercial and technology-focused industries.
Chaminda is also a Director at of Softlogic Australia. Over the past 14 years, he has developed strong brand management skills through his work with leading global names such as Panasonic, Xerox and Dell. His experience allows him to contribute modern business strategy and commercial insight to the continued growth of ‘ejewels’.
Channa De Silva
Channa De Silva, a former student of Royal College Colombo, brings extensive experience in banking, technology and business leadership. As an IT professional, he gained wide-ranging corporate experience through senior executive and non-executive roles within the banking and IT sectors, including leading commercial banks in Colombo.
He later served as a Senior Banking IT Consultant for Misys PLC in Singapore and Dubai. With over 20 years of experience in IT and banking, Channa returned to renew his father’s jewellery legacy by forming and managing ejewels as a modern jewellery gallery built on heritage, quality and innovation.
and beyond..
shown below are images from the very first company profile
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